tales of a time
the dark side of fairytales | line fashion show 2024the theme
Problem
Fashion is cool, but it can be difficult to appeal to a diverse university audience when the theme feels too niche or artsy.
Insight
No matter where people are from or what degree they study, fairy tales are something most of us grew up with and have a fondness for.
Strategy
Build the show around a world everyone recognises. But instead of retelling the versions we already know, strip the stories back to their roots and explore the darker side behind them.
the promo
edited/shot the video and designed the posters for the show.
the event
for line’s 10th anniversary, I was lucky enough to co-head the Fashion Show, organising, recruiting for, and creatively directing the concept, music, theme, choreography, performance and promotion alongside my co-head and wider team. The event welcomed 400+ guests and secured sponsorship from Red Bull.
fall from grace
a modern twist on the 7 deadly sins | line fashion show 2023
gluttony
dietingfashion design
plastic surgery
For the piece gluttony, I looked at overindulgence as a result of mental restriction. This is most evidently symbolized by the nature of the top, which is a corset. By featuring woven ribbons as a common motif throughout the garment, I show how one might try to impose limits on how much they consume, only for it to backfire. The fabric used here is also semi-translucent, showing how one might still feel numb or mentally unsatiated despite consuming large amounts of food.
The most crucial thing in creating the dieting outfit was to avoid furthering the archetype that those who suffer from a dieting mindset are skinny, white, and female. Thus I tried making an androgynous piece and focused more on the mentality of dieting rather than the lean physique that the media commonly portrays.
The piece is very skin-tight, symbolizing how sufferers are often detached from their bodies, seeing their bodies as something in need of work rather than being a part of themselves. On the upper half, I added a detachable baggy sleeve that wraps around the waist on one half of the garment. This reflects how being body dysmorphic might cause one might perceive themselves as bigger than they really are. On the bottom of the pants, I’ve added stone gems to the pants, commenting on how the values of diet culture have become entrenched in so many people’s minds– weighing down on their confidence and self-worth.
This outfit explores the concept of plastic surgery as a means of aesthetic self-expression and boosting one’s confidence. While some may view it as a form of self-rejection, advanced and affordable procedures have made it accessible for people to manipulate their features to look like an alien, an animal, or follow current trends. To convey the idea of body manipulation, the garment is made out of bent plastic sheets, creating dynamic curves.
join line
society recruitment teaser video