Over 69% of people use toilet paper for things other than wiping their bum. We know it's useful for a lot of things. But it was made for your bum first.
make toilet paper for it’s alternate uses
take over supermarket toilet paper aisles and change it to an “Everything Aisle”
get people to share the most absurd things they’ve ever used charmin toilet paper for. The best one wins free toilet paper for life.