Chinese tourism board

Many people associate China with cheap, mass-produced goods. But if you visit China, you’ll see beautiful things that could only ever be made there.

a closer look at the labels

hide these tags in various stores around London, filming the clues. Whoever finds the tag can scan the QR code for a free plane ticket.

chinese tourism board x airchina

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made-in-china museum

worth seeing in an exhibition, worth seeing in person.